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Panera Bread Forms Consulting Business

Panera Bread’s Clean Consultant is a group of experts that other brands can hire for guidance on how to utilize more all-natural ingredients and get involved in more food policy issues. Former CEO and current chairman Ron Shaich, who is known for his blunt advocacy against artificial ingredients, has long led Panera's push towards a "clean" menu.  With the chain's most recent menu roll-out, it seems that its focus on clean ingredients as its ultimate differentiator is set to continue under a new CEO.

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