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United Gets To Rename L.A. Memorial Coliseum For $69 Million

A naming rights deal will rechristen it in 2019 as the United Airlines Memorial Coliseum under a 16-year, $69 million deal, part of a $270 million renovation the venue is currently undergoing to update the home for the USC Trojan football team, the NFL's Rams (through 2019 until their new stadium is built) and in 2028 events and the Closing Ceremony for the Summer Olympics.

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