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Sabra Updates Packaging, Logo

  • Food Dive, Friday, February 16, 2018 8:04 AM

Sabra, which claims to control 60% of the U.S. hummus market, is introducing a new package design which includes an updated logo, restyled label design and original on-pack photography that highlights the products’ fresh ingredients. The new packaging will appear in stores later this month. The design includes five rays of the sun to represent Sabra’s five core values: openness, trust, passion, caring and daring.


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