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Lady Doritos Didn't Help The Brand

New data from Digimind, which tracks consumer sentiment, suggests that
the Doritos brand has taken a significant PR hit. By coincidence, the
firm was already tracking sentiment around Doritos for the Super Bowl,
and it found that negative opinions about the brand spiked 138%
between the game day on Sunday and two days later—after the stories
about “Lady Doritos” made the rounds.

Read the whole story at Fast Company »

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