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Sprint Name To Dominate After Merger With Nextel

Nascar will continue to race its Nascar Nextel Cup Series at least through 2006, but otherwise the Sprint name will dominate once the $35 billion merger between telecommunications companies Sprint and Nextel Communications obtains government approval. Mark Schweitzer, designated chief marketing officer of the combined company, said the marketer officially will be called Sprint Nextel, but Sprint will be its name in the marketplace. Advertising, using the Sprint name, will include an additional line: "Together with Nextel."

Read the whole story at AdAge.com, June 23, 2005 »

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