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Apple Plans New Branded Headphones

Following the success of its AirPods, Apple is planning to launch another audio accessory. This time it will be high-end, over-ear wireless headphones. The headphones will reportedly be Apple-branded, meaning they would directly compete with Apple’s existing headphone brand, Beats. But as history shows, Apple is not afraid to cannibalize itself. It famously made its iPods obsolete with the advent of the iPhone.

Read the whole story at Bloomberg »

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