Hummer is a brand comfortable with its skin, or sheet metal, as it were. And it knows exactly who buys its trucks. Typically, Hummer buyers have not been pragmatists on a tight budget. Practicality
and value, after all, have never been part of Hummer's appeal. The problem with aiming at such a narrow demographic, Hummer has learned, is that you can sell only so many $50,000 supersize sport
utility vehicles. So last month, Hummer introduced the H3, a squatter, scaled-down version of its top-selling H2. The H3 is being billed as the Hummer for people and pocketbooks of all sizes.
Read the whole story at The New York Times, June 28, 2005 »