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Alcohol, Specifically Beer, Drives Dining Chain Loyalty

Buffalo Wild Wings, which was acquired by Arby's Owner Roark Capital Group, took the top spot led by strong scores in Share of Wallet and its Market Penetration. The chicken wing chain also scored well in Fanaticism "due in part to a contingent of super fans most likely going wild for the chain's Blazin' Rewards loyalty program, which expanded in 2017 to serve all 1200+ locations," according to a blog post by Foursquare Senior Vice President Michael Rosen.

Read the whole story at USA Today »

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