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Universal McCann Trims '05 Ad Spending View

Media buyer Universal McCann on Wednesday trimmed its 2005 U.S. advertising spending growth forecast, reflecting the increasing conservatism of corporate spending on marketing expenses. Robert Coen, senior vice president for forecasting at the Interpublic Group of Cos. Inc. unit said U.S. advertising spending would rise 5.7 percent to $278.8 billion in 2005, compared with his earlier forecast of 6.4 percent.

Read the whole story at Reuters, June 29, 2005 »

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