- Glossy, Monday, April 2, 2018 8 AM
Tumi is applying AI (in the form of machine learning and natural language processing) to personalize messages in its outbound marketing, smarten its digital advertising strategy
and improve the customer experience and service. Tumi’s platform pulls data from customers’ email activity (from across any owned email account), activity on social media,
behavior on the Tumi site, as well as browsing and search behavior across the web.
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