Google was hit with a click-fraud lawsuit, filed last week by Fort Collins, Colo.-based Click Defense, a pay-per-click monitoring company. The suit, brought in federal court in California, alleges
that Google "failed to take any significant measures to track or prevent click fraud," and "fails to adequately warn its existing and potential customers about the existence of click fraud." Click
Defense, which is seeking class-action status, also charges Google with having "an inherent conflict of interest in preventing click fraud since it derives the same amount of income from each
fraudulent click as it does from each legitimate click."
-- Wendy Davis
