Nielsen, Emmis Television Sign Audience Measurement Agreement

  • July 1, 2005
Nielsen Media Research has entered into a four-year agreement with Emmis Television, which includes television audience measurement services for 12 Emmis-owned stations. This agreement provides the groups' television stations with media information services, reports, and software systems available through Nielsen Station Index, the local service of Nielsen Media Research. The Emmis Television stations that are included within this agreement include: KRQE Albuquerque-Santa Fe; WSAZ Charleston-Huntington; WLUK Green Bay-Appleton; KGMB and KHON Honolulu; WALA and WBPG Mobile- Pensacola; KMTV Omaha; KOIN Portland; KSNT Topeka; KGUN Tucson; and KSNW Wichita-Hutchinson Plus. The following four remaining Emmis-owned stations have individual contracts with Nielsen Media Research: WFTX Ft. Myers; WVUE New Orleans; WKCF Orlando; and WTHI Terre Haute.

--David Kaplan

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