Saturday's multiple-concert Live 8 event, the elaborate sequel to Bob Geldof's 1985 Live Aid, is expected to draw the world's largest broadcast audience and, while the focus is on world poverty,
marketers such as AOL, Nokia and Volvo hope a few consumers take notice, too. The three companies are global sponsors of the anti-poverty entertainment effort that involves 10 concerts, 100 artists, a
million spectators and a projected 2 billion viewers.
Read the whole story at AdAge.com, June 30, 2005 »