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Gillette Ends MLB Sponsorship
- Sports Business Daily, Friday, April 13, 2018 8:07 AM
Major League Baseball has touted Procter & Gamble’s Gillette as its longest-tenured sponsor, with baseball ties that date back more than 100 years. The new presence this season of Barbasol as an MLB sponsor in the shaving-cream category gave an indication that Gillette’s days as an MLB sponsor had gone the way of Wagner. Gillette’s departure leaves Anheuser-Busch as MLB’s longest-tenured corporate sponsor.
