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Essentia's New CMO Takes Aim At Top Premium Water Brands

  • Campaign, Friday, April 13, 2018 9:54 AM
Essentia is already approaching #3 among premium waters, and Karyn Abrahamson, promoted from VP brand and marketing, says she believes the brand can capture greater share by stressing what makes Essentia different from competitors – its ionization – and even more important, "bringing the brand to life in ways that are meaningful to consumers."

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