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Gap Launches Subscription Box For Kids

Gap Inc.’s newest subscription box, called BedtimeBox, features children’s sleepwear in sizes ranging between 6 months to 5T. The box is filled with three sleep sets, and is offered every three months. Customers create their subscription box account on a website separate from Gap and BabyGap. They create a profile by answering a few questions about their child and Gap stylists use these details to fill the box with merchandise.

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