Sales in the sports and fitness industry are healthy and getting strong, growing 2.9% in 2017. That represents the best annual growth in three years according to the Sports & Fitness Industry Association. The total is up $6 billion from $84.3 billion in 2014, and up a whopping $16 billion from $74 billion in 2010. “The sports and fitness products industry is resilient,” said Tom Cove, president and CEO for SFIA.