• by Teresa Buyikian , Yesterday

To commemorate the liquor’s 75^th anniversary, Hornitos Tequilla has a new brand platform encouraging everyone to partake in the south of the border spirit.

“The Tequila de Todos" (everyone’s tequila) campaign “leans into the brand's roots to champion inclusivity, authenticity and tequila moments of all kinds.,” according to the brand. 

A humorous 15-second online ad, "The Neverending Guest List" opens on the joyful hosts of a house party making cocktails with Hornitos when suddenly another smiling guest pops up from behind the kitchen counter. The spot cuts to a scene of another random guest very unexpectedly popping up out of the back of the toilet. Additional guests appear through a window and out of the kitchen cupboard to join the festivities.

A voiceover says, “Hornitos 100% agave tequila Isn’t for the few, but for the many. To pour with friends, and friends of friends. For you, for me, for everyone.”

"With 'The Tequila de Todos,' we're giving tequila-lovers permission to enjoy Hornitos unapologetically," says John Alvarado, U.S. chief brands officer at Suntory Global Spirits, parent company of Hornitos, said in a release. "The philosophy is rooted in our founder's vision of breaking barriers and making high-quality tequila that's accessible to everyone... We're committed to democratizing premium tequila, ensuring that everyone can partake in the … 100 percent agave spirit."

The new campaign was created with The Community and runs across digital and social media, including Hornitos platforms on X, Facebook and Instagram. The brand platform will also extend to events and sponsorships throughout the summer.

Hornitos founder Don Francisco launched the brand in 1950 in honor of Mexican Independence Day. The brand’s portfolio includes Hornitos Blanco Tequila, Hornitos Reposado Tequila and Hornitos Añejo Tequila.