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Whole Foods Ends Rewards Program
- Chain Store Age, Friday, April 20, 2018 8 AM
Amazon is about to make a big move that will further integrate its business within Whole Foods Market. The natural foods grocer will discontinue its rewards program, in-store loyalty programs and digital coupons on its mobile app and website starting May 2, indicating that it will soon be folded into the Amazon Prime program. The news was shared with Whole Foods loyalty members in an e-mail.
