• by Meenakshi Krishnan , Columnist, April 24, 2018

Businesses that invest in individualized engagement marketing are sure to reap competitive advantages. In a social economics, building and nurturing connections via social media platform can yield real-world business. 

The Harvard Business Review noted in a recent article that, “When companies connect with customers’ emotions, the payoff can be huge.” Individualized experience surely has the power to nurture your connections. 

A personalized, individualized, one-on-one conversation with your customers may have sounded a bit of challenging many years back when we had no internet, no social media apps or no platforms that connect a brand with a customer instantly, anytime and anywhere. Today, online engagements via social media apps are taking a lead.

Worldwide, the number of active social media users touched 3.2 billion for the month of April 2018. Facebook marches ahead with nearly 2.2 million active users, followed by YouTube and WhatsApp with 1.5 million active users each. 

Tighten your online strategy:

# Check the Active Status (As the one offered by LinkedIn)

Conversational experiences are anytime rated high. For this, you need to understand if your connections are live to have a quick chat.

“Active Status on LinkedIn” is a new feature recently that offers you a chance to smartly initiate a conversation by knowing when your connections are available online. You get to see a green color dot next to their profile photo. If you see a green dot with a white circle, it indicates that they are available on their mobile. 

# Bring Flexible Carousel ads to your stories

Advertising in social media is the best way to capture the attention of your followers. Carousel ad formats are extremely engaging. Available on Facebook and Instagram, the facility allows you to create 2 to 10 scrollable videos or images, giving more room and flexibility to be more interactive. The impact is high. 

# Bookmark a Tweet

Grabbing the attention is the first step to any social media engagement. But, in today’s engagement style, taking time to read each and every post that interest is a big challenge. 

“Bookmark a Tweet” is a facility that allows you to keep your audience to save the content for a future read. Just Bookmark the Tweet and tap it later to read. 

# Catch Every Reaction via Live Streaming

Live social video marketing is progressing rapidly. It allows you to tell a story in your own way using various tools, themes, filters and special effects. A broad range of reactions and real human interaction during a live video stream is possible. Several social media platforms are offering this facility to the users. YouTube, Facebook Live, Twitter, Instagram are some of the popular platforms where the growth is seen higher.  

Conclusion

Engaging with individualized marketing strategies via social media platforms is highly beneficial. Apart from driving impulse purchases, it leads to loyalty and increased revenue.