Experian Acquires Analytics Company

  • July 6, 2005
Database marketer Experian's e-mail division, CheetahMail, said on Monday it acquired analytics provider Harvest Solutions. Terms of the deal were not disclosed. Per the acquisition, CheetahMail will integrate Harvest's Enterprise Reporting Solution Web analysis and reporting software, dubbed SiteClarity, with its own e-mail platform. CheetahMail will sustain partnerships with other Web analytics firms, a spokesman confirmed.

-- Gavin O'Malley

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