In the next phase of its umbrella “Love It. Live It. Football” pre-World Cup campaign, Pepsi has brought soccer to fashion, joining with Russia's Anteater, the UK's Boohoo and Umbro, Australia's Le Specs, and New Era in the U.S. The 2018 Pepsi "Art of Football" Capsule Collection includes a range of streetwear apparel and accessories such as T-shirts, backpacks, bucket hats and iPhone cases.