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Burger King Mocks McDonald's In Its Ads

Burger King is getting personal in its direct assaults on McDonald’s. It is smoking out its burger foe with a print ad campaign that literally goes into its arch rival's backyard. The series of ads features what Burger King says are patios of former homes of one-time McDonald's executives in order to show they had grills. The message: Burger King's patties are better than McDonald's because they are grilled over open flames instead of fried.

Read the whole story at USA Today »

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