Hearst announced today that Delish editorial director Joanna Saltz would become the first editorial director for HouseBeautiful.com, overseeing both brands.
The hire is part of Hearst's vision for 2018, which includes a heavy focus on digital.
“House Beautiful has always been such a forward-thinking brand in the home space. I’m so excited to continue in that spirit, while injecting a new level of fun and surprise — just like we did with Delish,” Saltz told Publishers Daily. “We’re going to focus on entertainment and real utility in home design and connect with the way people actually live in their spaces.”
As editorial director of HouseBeautiful.com, Saltz will make ecommerce and video a priority and reimagine the brand’s digital presence across social media and the website.
HouseBeautiful.com has 3 million monthly unique visitors and more than 10 million social media followers.
Saltz, previously executive editor of Food Network Magazine and Seventeen, has worked at Delish since 2015, when she relaunched the site to become a video-first digital destination catering to food lovers. Today, the brand counts 25 million UVs per month and almost 19 million social media followers.
Separately, WWD has announced several promotions across the company.
Kali Hays, formerly WWD’s financial reporter, has been named media editor and Alexa Tietjen, an eye reporter, has been named beauty and digital editor.