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Product Placement for the Whole Family

At least some reviewers of Walt Disney Pictures' "Herbie: Fully Loaded" found themselves caught in a modern-day conundrum: Should they review the movie about a fledgling ESPN journalist turned Nascar driver who says she's willing to kill for Tropicana orange juice and seldom leaves home without her Goodyear cap? Or just skip the film and go straight to its ubiquitous promotions?

Read the whole story at The New York Times, July 6, 2005 »

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