In late 2015, Bob Dylan filed a
trademark application for the term “bootleg whiskey.” Among those who noticed the news was Marc Bushala, 52, a lifelong fan and a liquor entrepreneur whose bourbon brand, Angel’s
Envy, had just been sold for $150 million. Bushala reached out, and after being vetted, talked to Dylan by phone, and proposed working together on a portfolio of small-batch whiskeys.
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