Gatorade has unveiled what it is calling the “biggest international campaign in the brand's 50-plus year history. "Everything Changes" stars FC Barcelona teammates Lionel Messi and Luis
Suárez. It supports the brand's first sport-specific product, Gatorade Football Energy. The multi-platform effort will have a major presence in the lead-up to and then during the FIFA 2018
World Cup this summer in Russia.
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