Around the Net
Study Finds Consumers Predisposed To Choices
- Phys.Org, Thursday, May 3, 2018 8 AM
A new study has found that consumers tend to make choices in a "boundedly rational" way. In other words, we rely on certain predispositions while at the same time keeping an open mind to evidence for making an alternative choice. For marketers, this reinforces the power of brand loyalty, while at the same time supporting the competitive power of testimonials, case studies and other means to demonstrate product or service quality.
