As more U.S.-based advertisers expand internationally, interactive agencies are finding themselves facing new challenges. Though the globalization of digital marketing is nothing new, it has taken on
new proportions in recent months, according to many media buyers. They say as regional clients have gone multinational, agencies have had to build up their regional hubs and more intensively manage
cross-border communication.
Read the whole story at Clickz, July 7, 2005 »
