Around the Net
Irving, Uncle Drew Score Wheaties Box
- NYSportsJournalism.com, Friday, May 4, 2018 7:40 AM
The character of Uncle Drew, which came to life via a Pepsi Max marketing campaign featuring NBA star Kyrie Irving, is not only coming to the big screen but also to your breakfast table. Wheaties said that Irving would do double-duty on a Wheaties box, appearing in his Boston Celtics uniform on one side and on the other as the title character of the upcoming film, Uncle Drew. The limited-edition box will be available nationwide in late May.
