Chrysler is bringing back Lee A. Iacocca to do what he does best - pitch cars in commercials. At least that is the plan. On Wednesday, Chrysler executives said a deal was being negotiated with Mr.
Iacocca, the company's 80-year-old retired chairman, adding that they hoped to have all the details worked out by Thursday. The first of an initial series of three commercials has already been shot.
And yes, it will feature Mr. Iacocca's classic line from his commercials of another era - "If you can find a better car, buy it" - though it will be read by the other star of the first commercial, the
actor Jason Alexander of Seinfeld fame.
Read the whole story at The New York Times, July 7, 2005 »