• by Kenny , Karin Searle , July 11, 2005

Simon Cowell of "American Idol" fame is the latest target on MTV's popular prank show "Punk'd." In the June 26 episode, Simon attended a party in his most prized possession, his Rolls Royce, only to have it stolen from the valet and then involved in a serious auto accident.

That's just one of the featured product placements of the past week brought to you by MediaDailyNews and branded entertainment researcher iTVX.

Other notable placements include the following: The Fab Five helped transform a former overweight guy into a total stud with the help of a new wardrobe by Armani/Exchange on the June 28 episode of Bravo's "Queer Eye for the Straight Guy." A mysterious woman in a BMW caught Johnny Smith's eye in the June 26 installment of USA's "The Dead Zone." After losing her, he has a vision of the car in a nearby parking garage.

Home Depot lent a hand when the TLC shows "What Not to Wear" and "While You Were Out" crossed over on June 24. In the episode, Joe decides while his wife is away transforming her look, he will re-do their bedroom.

In order to get Kris in trouble, Danny challenged her brother, Ryan, to a race against her Escalade in the June 27 installment of ABC Family's "Wildfire."

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