Around the Net

Cambridge Analytica Breach Appears Inconsequential To Brands

Two weeks ago, Facebook reported ad spend on Cambridge Analytica was up 50% year over year, and its global daily active users increased by 13%. “Advertising and protecting people’s information are not at odds. We do both. Targeted ads that respect people’s privacy are better ads,” said Facebook COO Sheryl Sandberg. While some may argue whether Facebook’s ad platform and its user data policies are at odds, the company’s ad revenue shows no signs that either party — advertisers or users — is going away.

Read the whole story at Marketing Land »

Next story loading loading..