Hector Ruiz would like you to understand exactly why his company, Advanced Micro Devices, is suing Intel, its larger and much-better-known rival. But short of that, he'd like to make sure that you've
at least heard of A.M.D. To accomplish this, A.M.D., the second-largest maker of microchips for personal computers, took out full-page ads last week in several national newspapers, including The New
York Times, The Wall Street Journal and The Washington Post, as well as The San Jose Mercury News, the paper for Silicon Valley. Banner ads are still running on several business Web sites.
Read the whole story at The New York Times, July 8, 2005 »