The campaign and tagline are designed to engage younger consumers, and it is the first campaign driven largely by Yuengling’s sixth generation — Jen, Debbie, Wendy and Sheryl Yuengling.
The “Spread Your Wings” campaign, by Laughlin Constable — recently named agency of record for the brewery — builds on the Yuengling Eagle iconography and centers on its eagle
wings to symbolize the unique qualities of the brand.
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