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Google's Leap May Slow Rivals' Growth

Nearly a year after Google's IPO marked the start of a new phase in Web search competition, the upstart is making industry giants Microsoft's MSN and Yahoo! look like also-rans. Google's share of U.S. searches hit 52% in June, up from 45% a year ago, according to Web analytics firm WebSideStory Inc. By contrast, Yahoo's and MSN's share slipped to 25% and 10% respectively. Says Mark S. Mahaney, an analyst at Smith Barney Citigroup: "People haven't been given a good reason to switch from Google."

Read the whole story at BusinessWeekOnline, July 18, 2005 »

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