Banner ads, the Internet's favorite petri dish, have begun yet another round of experimentation, this time as shopping assistants. Late last month, Chitika, an advertising company based in
Marlborough, Mass., began testing eMiniMalls, a technology that scans a Web page, chooses a product the reader might be interested in, then displays banner ads that are miniature shopping comparison
pages, with prices, product reviews and links to merchants.
Read the whole story at The New York Times, July 11, 2005 »
