For the first time in seven years, the Empire State building will be sponsored. Tonight, Tuesday, August 13th, the lights that illuminate the building will go from red, white and blue to Snapple's
signature yellow -- Snapple's corporate color. The lighting is in honor of Snapple Beverage Group's 2002 sales meeting, which is being held at New York's Chelsea Piers. The deal was arranged through
New York's Conventions Exhibitions Meetings and Events committee (CEME), a section of New York's travel and tourism division.