Disintermediation is overrated. Those who fear disintermediation should in fact be afraid of irrelevance -- disintermediation is just another way of saying that you've become irrelevant to your
customers. It doesn't mean there isn't a customer, or middlemen of some sort who service that customer, or that the core proposition of your business has disappeared. It just means you're in a bit of
a rut, and as much as you might pine for the past, it's probably time to rethink things before it's too late.
Read the whole story at Adage.com, July 12, 2005 »