One large pepperoni pie, please, with a Blackberry on the side. Research in Motion, marketer of the popular wireless e-mail device, is linking with Papa John's in an offbeat promotion to offer
"free" Blackberry devices to the pizza maker's customers. Each partner has its own agenda. RIM's goal is to expand its devices beyond the business world to everyday uses. Papa John's wants more
customers to order pizzas online instead of over the phone.
Read the whole story at Adage.com, July 12, 2005 »
