Ford Motor is taking a leaner and greener approach to the launch of its newest hybrid vehicle. The more fuel-efficient version of its Mercury Mariner sport utility vehicle will be sold exclusively
online, meaning that consumers will not be able to see it on the lot. Mercury also plans to advertise the Mariner hybrid only over the Internet, eschewing the traditional TV and print blitz. The ads
will heavily target the Web sites of environmental groups, as well as regular car sites.
Read the whole story at The New York Post, July 12, 2005 »
