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Mitsubishi Gives Potential Buyers A Freestyle Test Drive

Mitsubishi surprised test drivers of the new Eclipse Cross with an unexpected freestyle rap, courtesy of someone they thought was just another salesman. The work is a continuation of the Eclipse Cross launch campaign by Butler, Shine, Stern & Partners, and ties into Mitsubishi’s association with music. The work will also appear on social and digital properties.

Read the whole story at The Drum »

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