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Fitbit Aims To Transform Healthcare

Physical and even mental health is a growing focus for Fitbit as it tries to fill the revenue gap left by a stalled business in fitness trackers. Fitbit supplies devices to health insurers and their members to promote wellness and help keep members from needing expensive health services. Now Fitbit is directing much of its time, money, and strategy toward presenting the value of its devices, services, and data to healthcare providers like hospitals.

Read the whole story at Fast Company »

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