• July 14, 2005

American Business Media has appointed Vickie Szombathy vice president, media director of StarLink Worldwide, the chairperson for the recently formed Media Advisory Board. The board brings together advertising agency media executives with key ABM member disciplines of research, promotion, and publishing, in an ongoing forum to exchange ideas about opportunities, current challenges, and information needs. As chairperson, Szombathy will direct the board in achieving their goal to identify best practices and determine ways to provide value to marketers through targeted research and the dissemination of needed information that will assist in documenting the value of business-to-business media. She is also a member of the BMA and currently chairs the business-to-business committee of the American Association of Advertising Agencies. - Amy Corr