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FIFA World Cup Set To Score In Marketing, Merchandise

With the World Cup in full swing, FIFA is now synonymous with making money and building marketing campaigns. In 2014, total national TV advertising for the World Cup in Brazil was estimated at $523 million. FIFA global partners include adidas, Coca-Cola, Wanda, Gazprom, Hyundai-Kia Motors, Qatar Airways and Visa. FIFA World Cup sponsors include Anheuser-Busch (Budweiser), Hisense, McDonald’s, Mengniu and Vivo.

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