At its essence, Technorati may be a search engine, but its approach is vastly different. Google, for instance, views the web as the world's largest reference library, where information is static.
Instead of the Dewey Decimal System, Google employs its PageRank technology, which orders search results based on relevance. Google uses words like web page, catalogs and directory, which are more
than just words: They convey an entire worldview. In contrast, Technorati sees the internet as a stream of conversations. This makes it much more immediate. Google requires two to three weeks to input
a site into its search engine. (Although it does post frequently updated content from news sites.) For Technorati, it takes about seven minutes to index a post.
Read the whole story at Wired, July 14, 2005 »
