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Tiffany's Focuses On Millennials

Tiffany wants to be the brand of Millennials and is using young celebrities to convince them the company's iconic little blue box is still relevant. Andrea Davey, Tiffany's senior vice president of global marketing, said the key to wooing Millennials is to take the formality out of luxury. “Fine craftsmanship, superlative design and enduring beauty are more resonant with this generation than ever,” she says.

Read the whole story at New York Business Journal »

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