If you think you’ve seen more Aperol spritzes this year, you’re not wrong. And if you’ve been drinking more of those sparkling red-orange drinks, you’re doing exactly what
the makers of Aperol at Campari hoped for. The marketing plan was a savvy one: It started in New York with a flurry of Aperol spritz booths that were installed at popular summertime events, including
the Jazz Age Lawn Party and Governors Ball.
Read the whole story at The New York Times »