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Bonobos Answers #MeToo With TV Spot

Bonobos is doing its part to embrace the #MeToo movement, but as a men’s wear brand, its message revolves around guys. The company is kicking off a new campaign — #EvolveTheDefinition — that is designed to open a discussion on the definition of men and masculinity. Bonobos will air its first national television spot, a 90-second micro-documentary, during the ESPY Awards followed by a social media and online campaign.

Read the whole story at Women's Wear Daily »

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