online has teamed up with athletic apparel retailer The Finish Line, Inc. to launch a new Web retail store, SI SHOP, company representatives announced on Tuesday. Beginning
this month, visitors to SI.com will have the ability to purchase team and fan-based sports apparel--including hats and jerseys--as well as additional footwear, apparel and accessories sold by Finish
Line. Following the launch, Sports Illustrated
products such as classic covers, calendars, books, and Sports Illustrated
subscriptions, will also be available directly from the site.